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#1 P&C AGENCY OWNER PODCAST

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Troy
Korsgaden

Position the agency before the market positions it for you.

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Make insurance. Keep the
signal useful.

Troy Korsgaden is a seasoned insurance strategist whose work centers on agency building, distribution, and navigating industry change.

On The Insurance Dudes, the conversation is about power-positioning an insurance agency. The operator move is direct: Position the agency before the market positions it for you.

INSURANCEDISTRIBUTIONSTRATEGY
TOPIC INDEX / 05MARCH 9, 2020
Power-positioning an insurance agency

Position the agency before the market positions it for you.

INSURANCEON AIR
BUSINESS SIGNAL
ANALOGUE ARCHIVE
01

Insurance is the standard before it is the tactic.

Position the agency before the market positions it for you.

02

Power-positioning an insurance agency deserves a clearer operating question.

Use this briefing before the next hiring, leadership, product, or sales decision that needs more than a quick answer.

03

The conversation becomes useful when the team replays it.

Pass this field note to the operator who is responsible for making the next move real.

What should an agency owner
take from this episode?

THE SHORT ANSWER

Troy Korsgaden joined The Insurance Dudes to discuss power-positioning an insurance agency. The practical signal for P&C agency owners is clear: Position the agency before the market positions it for you.

Guest
Troy Korsgaden
Episode focus
Power-positioning an insurance agency
Archive date
March 9, 2020

Replay the part
about insurance.

Episode 05 / March 9, 2020. Choose the original audio conversation or the official Insurance Dudes recording when available.

OFFICIAL VIDEO / YOUTUBE
WATCH ON YOUTUBE
THE DUDES
FIELD NOTE
TROY-KORSGADEN / ARCHIVE

“

Position the agency before the market positions it for you.

OPERATOR NOTE / EPISODE 05 / MARCH 9, 2020
START THE EPISODE