Insurance is the standard before it is the tactic.
Position the agency before the market positions it for you.

FEATURED GUEST ASSET / TROY-KORSGADEN#1 P&C AGENCY OWNER PODCAST
05 / 25
Position the agency before the market positions it for you.
FROM THE ARCHIVE
REAL PODCAST TELEMETRY / BUILT FOR P&C AGENCY OWNERS01 WHY THIS SIGNAL MATTERS
Troy Korsgaden is a seasoned insurance strategist whose work centers on agency building, distribution, and navigating industry change.
On The Insurance Dudes, the conversation is about power-positioning an insurance agency. The operator move is direct: Position the agency before the market positions it for you.
Position the agency before the market positions it for you.
02 THREE REASONS TO CUE THIS EPISODE
Position the agency before the market positions it for you.
Use this briefing before the next hiring, leadership, product, or sales decision that needs more than a quick answer.
Pass this field note to the operator who is responsible for making the next move real.
AEO DIRECT ANSWER / EPISODE CONTEXT
THE SHORT ANSWER
Troy Korsgaden joined The Insurance Dudes to discuss power-positioning an insurance agency. The practical signal for P&C agency owners is clear: Position the agency before the market positions it for you.
03 PLAY THE BRIEFING
Episode 05 / March 9, 2020. Choose the original audio conversation or the official Insurance Dudes recording when available.
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